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The company extends its catalog to become a complete travel experience marketplace, while continuing to lead the free tour industry
GuruWalk recognises the world’s top-rated free tours and guides in the 2026 GuruWalk Awards GuruWalk unveiled on Tuesday, 10 February
GuruWalk has launched a new interactive tool that reveals, at a glance, the most booked destinations by travellers around the
GuruWalk in the Press
- Your Very Early Travel Guide to the 2026 FIFA World Cup in Miami – The Charlotte Observer
- Madrid wins the award for the best free tour in the world – Madrid Secreto
At GuruWalk, we are committed to providing information. That’s why we want to make a wealth of data available to all journalists, which can help society form an image as close to reality as possible of the current international tourism landscape in general, and of the free tour sector in particular.
Thanks to our presence in over 800 destinations across 110 countries, our company is a benchmark in the travel industry information sector.
About GuruWalk
A Global Platform
GuruWalk, founded in Valencia in 2017, is a global platform for booking free tours and activities with local guides around the world. It currently operates in over 800 cities across 120 countries.
With the Best Local Gurus
On GuruWalk’s website and app, you’ll find the world’s best free tour guides, along with a curated selection of activities and experiences led by seasoned professionals who go the extra mile every day to deliver the best possible experience for travelers.
Committed to Cultural Access
Our mission is to build a more empathetic society by making culture and history accessible through free tours and unique activities anywhere in the world.
Giving a Voice to the Walkers
At GuruWalk, the opinions of ‘walkers’ matter. That’s why, before booking a free tour through our platform, any traveler can read reviews from other travelers and, afterward, leave their own.
What is a Free Walking Tour?
A free tour, or free walking tour, is a historical, cultural, or culinary tour guided by an expert where travelers, at the end of the experience, decide how much to pay for the service provided by the guru based on their satisfaction.
Generally, these tours traverse the historic centers of cities, covering the essentials. However, at GuruWalk, you can also find thematic tours of legends and mysteries, tours exploring a specific architectural style, tours focused on the traces of a wartime event like the World War, and much more.
Our Story
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