This year, GuruWalk is thrilled to honor the top tours and guides of 2024 with the inaugural GuruWalk Awards 2025.
On Wednesday, March 26th, 2025, the platform announced the winners, spotlighting the best free tours and free tour guides worldwide from a pool of over 3,000 professionals working in more than 120 countries.
In its first edition, the GuruWalk Awards 2025 recognized a total of 24 guides and free tour agencies across the globe. The awards were distributed among 10 dual-category prizes (Spanish language and tours in other languages) and 4 unique accolades that encompass all tours offered on the platform, regardless of the language of the tour.
The categories set by the GuruWalk team for 2025 were:
- Best Free Tours Worldwide – Award in Spanish and Award in Other Languages
- Best Free Tours in Spain – Award in Spanish and Award in Other Languages
- Best Free Tours in Europe – Award in Spanish and Award in Other Languages
- Best Free Tours in Asia and Oceania – Award in Spanish and Award in Other Languages
- Best Free Tours in Africa – Award in Spanish and Award in Other Languages
- Best Free Tours in North America – Award in Spanish and Award in Other Languages
- Best Free Tours in Latin America – Award in Spanish and Award in Other Languages
- Best Free Tour Agencies – Award in Spanish and Award in Other Languages
- Best Freelance Free Tour Guides – Award in Spanish and Award in Other Languages
- Most Innovative Free Tour – Unique Award
- Best Gastronomic Free Tour – Unique Award
- Best Free Tour for Solo Travelers – Unique Award
- Best Free Tour for Families – Unique Award
- Best Free Tour for Couples – Unique Award
🥇 You can view the list of GuruWalk Awards 2025 winners here
How were the winners chosen?
The GuruWalk team selected the winners of the first edition of the GuruWalk Awards 2025 based on the average quality of the tours, freelance guides, or free tour agencies throughout 2024, coupled with their performance on the platform, considering a minimum number of bookings throughout the year.
GuruWalk aimed to reward the most highly rated tours, freelance guides, and free tour agencies on the platform by travelers, those most committed to the travelers, and most popular within the website and app environment.
“With these awards, we celebrate not only the excellence and commitment of our guides but also the passion and energy they bring to each traveler’s experience. It’s a way to recognize their tireless work and their contribution to the culture of participative and sustainable tourism,” explains Belén Casanova, Head of Supply at GuruWalk.
The company’s supplier relations manager explains that selecting the best guides has not been an easy task due to the large number of providers GuruWalk works with and the high quality of the products they offer. “We have opted for absolute excellence,” Casanova emphasized.
Furthermore, the Head of Supply at GuruWalk has highlighted that the GuruWalk Awards 2025 are not only a celebration of the achievements of current gurus. They are also meant to “inspire a new generation of enthusiastic guides who see tourism as an opportunity to share and learn from each culture.”
